Mom's Say Parenting Mag Content Not Relevant Now
Oct 12, 2008 by Mark Maier
If you pay close attention to the chart above, how do you facilitate the conversations moms are saying they want to have. Is it live programing on your Radio or TV station? It it an interactive Blog where comments and topic strings can go back and forth to make the connectivity now and in the moment? Some interesting statistics according to research conducted by MomConnection for Parenting Magazine:
63% of mothers with school-age children 6 and older prefer to be in the moment with their children, rather than worrying about what?s coming next.
65% want the information they need to handle their kids now and will read about next stages when they get there.
76% feel that parenting magazines have less information of interest to them once their children start school.
76% would rather connect with moms who are dealing with the same issues they are, regardless of their age or the age of their kids.
78% feel that ideas for filling leisure time with children are always welcome, but they need help with bigger everyday parenting issues. "
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