Workplace Influencing Purchases

Jun 27, 2008 by Mark Maier

BIGResearch just came out with a new study on how you or your co-workers influence purchases during the course of a work day.  It is not suprising to read that 95% give advice to co-workers when you think about the Buyers Awareness Cycle and how we search for a good or service when the need arises.  Research shows that we do one of four things;  1) Go to our own memory for a "Top Of Mind" provider of that good or service 2) Ask Friends, Family, or acquaintances for a referral 3) Use a search engine or 4) Go to the Yellow Pages.
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