Publications

Sep 21, 2008Candidates Succeed With Advertising
Jun 27, 2008The True Value of Multi-Platform Advertising
Nov 20, 2006Shifting Newspaper Advertising To Radio And Online Pays Big
May 9, 2005Overcoming the Satellite Objection: Its Time to get "Siriusly" Prepared
Mar 7, 2005The Importance Of (Not) Being Average
Feb 7, 2005 If the Business is Broken Radio Alone Can't Fix It
Jan 17, 2005Finding Your Sales "Oil Leaks" for 2005
Mar 22, 2004New Blog Entry
Nov 11, 2003Lessons To Share With Your Advertisers
Oct 3, 2003 Learning From Kmart's Mistakes
Jun 16, 2003Attend Training Seminars With Your Sales Reps!
Sep 9, 2002Flying By The Seat Of Your Pants
Aug 5, 2002Lessons From the Rise and Fall of WorldCom
Apr 1, 2002Learn A Lesson From Kmart
Jan 20, 2002You, Too, Can Win A Radio Wayne Award
Mar 6, 2000How To Sell A 30-Share
Jan 24, 2000To The RAB or Not to the RAB: When Should you send them?
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training

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