Broadcast Media Sales and Management Training
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The Digital Turning Point

Oct 9, 2015

Ad Blocking.  It has sent the digital marketplace on it's heals...kind of a "Napster" moment is what MediaPost called it.  Now the IAB is trying to help with anti-adblocking measures.  So where could this go?... " Just ...

Radio Reporting Higher ROI

Oct 8, 2015

When it comes to Return On Investment, traditional media is fighting it out with it's digital counterparts for the best return. So, how is Radio doing in that mix?... " Radio drives sales. That was the definitive message of the “Radio and ...

Uber As A Source For Marketing Knowledge

Oct 7, 2015

Amazing sometimes where you can find marketing principles displayed, LinkedIn posted an article about lessons to be learned from Uber and it has some tasty findings... " Today, we’re bombarded by requests for attention on every device imaginable, ...

Hispanics Are Mobile

Oct 6, 2015

Super Mobile.  Thats how researchers at The Center For Media Research characterize Hispanics... " According to the most recent Total Audience Report from Nielsen, looking across the swath of digital consumers in the U.S., Hispanics are now the ...

4 Traits Most Important To Consumers...Price Isn't One Of Them

Oct 5, 2015

Your clients are trying to build loyalty with customers, they all assume that price is more important than any other factor.  It's not.  Synchrony Financial released a report outlining what is important to consumers, this is great to share ...

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