Broadcast Media Sales and Management Training
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The Shift From Selling Eyeballs To Actual Sales Outcomes

Mar 27, 2015

Interesting to read articles about the advertising world trying to connect what they spend on an ad to what the cash register actually rings.  At Luce Performance Group properties we have been working with our clients for years focussed on Return ...

Predictions About Radio's Dominance In The Car

Mar 26, 2015

All Access reported last week on the New York Post authoring a startling prediction saying that " Video didn’t kill the radio star, but SIRIUSXM and streaming services like PANDORA are taking it apart piece by piece. Terrestrial radio, after ...

Seeing Red

Mar 25, 2015

For years, marketers have told us that the combination of Yellow and Black are the most effective for cutting through the clutter when it comes to display or visual advertising in Print, TV, Online or Billboards.  New research is reporting a change ...

In 5 Years, 50% Of The Population Will Be 50+

Mar 24, 2015

I knew Boomers have control over the largest chunk of discretionary income but didn't realize that 50% of the U.S. population will be over 50 years old in 5 years.  What else has MediaPost reported?... " This year marks an exciting generational ...

New Parent Marketing

Mar 23, 2015

Society has changed.  Old stereotypes no longer hold true and marketers are feeling pressure to redefine marketing to parents and what that means... " Fourteen percent of Millennials 18-32 years old are currently parents, with nearly 8,000 more ...






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