Broadcast Media Sales and Management Training
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Video Advertising Metrics

Oct 24, 2014

Online Video Insider has reposted an article from earlier this year reminding you about metrics you need to remind yourself and your clients about as they monitor progress and return on their placement.... " Despite huge technological advances in ...

What's Working At The Coalface

Oct 23, 2014

Whit Adamson, the president of the Tennessee Association of Broadcasters, calls it “pioneering.” I call it getting out in the field and seeing sales reps on their turf. I recently followed up with some sales reps who attended one of my seminars ...

First Position Corners The Market

Oct 22, 2014

If you have clients that you assist with SEO or Search Engine Marketing, The Center For Media Research reports that, as suspected, the first position in the Search Engine Results Page garners the majority of the results... " According to data analysis ...

Music & Boomers

Oct 21, 2014

If your property does well with Boomers, Music sales and instruments may be a catagory that you have neglected that you need to refocus on according to Engage: Boomers... "  Marketers in general, stand to gain a lot by serving a 50+ market that ...

Have You Heard That "Digital Advertising Is Anything But Creative"?

Oct 20, 2014

In a post from Online Publisher Insider, MediaPost reports that calling "Creative" as it relates to Digital Advertising is questionable.  I got a real kick out of the start of the article so in it's entirety from Paulo Gaudiano... " ...

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