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Going Around The Agency

Aug 27, 2014

Online Publishing Insider posted an article from 2012 about developing a relationship with clients regardless of whether or not they are represented by an agency.  It is a touchy subject as each media property seems to have a different policy in ...

The Enemy In The Shadows

Aug 26, 2014

That was the message at the Tennessee Association of Broadcasters summer convention in Murfreesboro/Nashville, Tennessee a few weeks ago. During the convention, my company rolled out a full-day of the Liquid Fire Double Oh! 7 seminar. We started out ...

Boomer Trends To Consider In Your Marketing

Aug 25, 2014

With a big population and the opportunities that present themselves for your clients, Boomers are a great target and the latest research from MediaPost points to "Grandparent Marketing" as the opportunity.  I recently became a Grandparent ...

Case Studies for Mobile and Radio

Aug 22, 2014

Radio Sales Today recently posted "Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio" which has some great examples of how the two mediums work together well and provide the return your clients deserve... " ...

Customer Service Not Servicing Retail

Aug 21, 2014

How was your last shopping experience?  My last experience consisted of going into a store where I was not greeted by a single employee, finding the items I wanted, and checking out in the self-service line all without any "Customer Service". ...

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