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Cost Per Second Proposed

Jul 28, 2015

Cost per click, conversion, engagement or impressions all have seen some success in the advertising world but a new format has been proposed based on the "Cost Per Second" and how the platform drives engagement and return on investment... " ...

More Tuning In To Radio

Jul 27, 2015

A recent B2C post from Jeanne Landau points to some real advanteges for your clients to choose Radio along with the 243 million people who listen each week... " More Universal According to American Music Concepts, radio is still listened to by over ...

Impact In The Digital Realm

Jul 24, 2015

What would your guess be as to the most effective digital advertising medium?  According to Epsilon, it may not be some of the usual guesses like digital coupons, e-mails or retailer websites... " The report, based on an online survey of more ...

Do Customers Lie?

Jul 23, 2015

So you have went through a research process or survey process to gather information and now think you know what your customers think or want...your research may be wrong according to The Center For Media Research... " According to a new survey by ...

Teen Shopping Trends

Jul 22, 2015

If your business or the business of your clients depends on the influx of teen shoppers, you will want to pay some special attention to the article from MediaPost... " Not so long ago, when a teen decided he needed a new pair of sneakers, the first ...

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