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Help Your Toy Retailers

Dec 1, 2015

If you have clients that are selling toys this year and are looking for the right websites to target their digital advertising towards, you can help them with this top 20 list that was very surprising to me, sites where the toy buyers are... " Check ...

Boosted Facebook Posts Saved The Marketing Day

Nov 30, 2015

Many of you may or may not know that while I consult for Luce Performance Group, I am also the Marketing Manager/Catagory Buyer for Kings Variety Stores in the Paciific Northwest.  They have a chain of 21 retail Variety Stores that celebrated their ...

The Cost Of A Click On Black Friday

Nov 25, 2015

The research is in, the cost of a click-through for Black Friday is probably higher than you thought it was and some companies are really focussed on bidding for keywords and giving themselves the best chance of success according to MediaPost... " ...


Nov 24, 2015

I know the title is really ambiguous but I want to share a marketing principal that was recently encapsulated in MediaPosts "Engage: Hispanics" and it is called "The Why"... " Whenever I hear the term “ Total Market Approach ...

Ad Spend ROI

Nov 23, 2015

When an advertiser spend a dollar in the market, what is the end effect?  The latest report in MediaPost states that impact is a lot higher than I would have anticipated... " A new report from global economic research firm IHS Economics & ...

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