Broadcast Media Sales and Management Training
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Word Of Mouth Still Delivers

May 28, 2015

The Center For Media Research validated an age-old strength of "Word of Mouth" advertising by noting how it was recently attributed to success... " According to a recent roundup study by Marketing Charts, when it comes to influencing consumers’ ...

Radio Dominating Latest Social Media Results

May 27, 2015

The Center For Media Research reports that the Radio Industry is really doing well in Social engagement and Tweeting... " According to research by the Radio Television Digital News Association, radio stations are making strides in developing social ...

Boomers & Smartphones

May 26, 2015

I have a lot of friends that are Baby Boomers, sometimes I teach them things on their smartphones, sometimes they teach me.  The point is that stereotyping that demographic doesn't work, for smartphones or anything else according to MediaPost... ...

Marketing Targets

May 25, 2015

How are demographics defined right now?  The Center For Media Research reports the latest divisions and age catagories to help us know who we are talking to... " According to a recent Marketing Charts report, marketers are focusing a lot of ...

Mobile Tweaks For Google's New Algorithm

May 22, 2015

You or your clients mobile platform may need to make a few changes with the new algorith they are using according to MediaPost... " As we all know, Google changes its algorithm all the time, sometimes more than once a day. When it made the recent ...

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