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Off Kilter Facebook Ad Spending

Oct 2, 2014

Compared to the time spent, Facebook is getting it's unfair share of advertising spend according to MediaPost... " A new  forecast  suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital ...

Selling To Venus And Mars

Oct 1, 2014

I stumbled across a book once that substantially helped me understand the relationships between women and men. Some from our newer generation of sales reps might not have been exposed to it. It’s called Men Are From Mars, Women Are from Venus . ...

Ad Spend Causing Traditional Casualties

Sep 30, 2014

Who is going to be the winner in ad spend?  The answer is: "Di gital media, which will account for 28.3% of total ad spending by 2016, according to the latest quarterly forecast from Publicis’ ZenithOptimedia unit. At that rate, digital ...

Radio 2nd Quarter Results

Sep 29, 2014

New data from The Center For Media Research shows where the strengths and struggles are at for Radio based on second quarter results that are just in... " According to the RAB, Radio's Q2 '14 revenue performance was moderate, down 3% from ...

The Click Drought

Sep 26, 2014

For local, regional or national websites, top rating on search sites is the key to  success.  What happens as the rules have changed and the big players have made thier own solutions causing a "Click Drought"? "  For most ...






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