Broadcast Media Sales and Management Training
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The 7 Steps To An Opening Call

Jul 22, 2014

Finding great sales talent is an art. It's not easy to find the eager and talented sales reps that can compete in today’s media world. Our management team in California found a couple of them recently. The exciting part is to train them from ...

The 3 Myths of E-Mail Marketing

Jul 21, 2014

I love articles that provide insight into best practices and the latest from Mediapost is no different and it rolls back the layers on e-mail marketing.... " There are many common myths about email marketing preventing companies from truly gaining ...

The Pivot Back To Print

Jul 17, 2014

MediaPosts Online Publishing Insider reports that if Print would change it's business model, it can realize a real uptick in revenue by how they sell content and offer the backing research to make the case... " Numbers don’t lie -- unless ...

Integrated Campaigns May Not Be Superior

Jul 16, 2014

Nielson has just released a report in MediaPost that states that integrated media campaigns across TV and the Internet for Video may yield better results if they are bought and trafficked independantly instead as an "Integrated Campaign"... ...

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