Who is Watching When ?

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Who is Watching When ?


Jun 29, 2010 by Mark Maier

A Week in the Viewing Life Spent in Hours:Minutes

(Q1 2010)

Watching

K2-11

T12-17

 A18-24

A25-34

A35-49

A50-64

A65+

Avg. P2+

On Traditional TV

25:48

24:28

26:45

32:03

36:35

44:20

48:54

35:34

Watching Timeshifted TV

1:32

1:20

1:31

3:00

2:50

2:30

1:17

 2:09

Using the Internet on a PC

0:24

0:59

2:57

5:21

6:28

5:00

2:35

3:52

Watching Video on Internet

0:04

0:10

0:30

0:36

0:31

0:18

0:07

 0:20

Mobile Subscribers Watching

Video on a Mobile Phone

n/a

0:18

0:10

 0:07

 0:03

0:01

<0:01

 0:04

Source: The Nielsen Company. Based on TotalPopulation in the U.S.: 294 million Americans over age 2


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