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Where Marketing Will Move Technology Dollars To
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Feb 23, 2015 by Mark MaierFrom The Center For Media Research, a look at where marketing dollars will be moving toward in the next several years...Where Marketing Organization Is Most Likely To Increase Its Investment In Technology Over The Next 3-5 Years | |
Investment Increase | % of Respondents |
Social marketing | 37% |
Mobile marketing | 28 |
Marketing analytics | 25 |
E-mail marketing | 23 |
Advertising management | 22 |
Content marketing | 20 |
Creative and design | 19 |
Marketing resource management | 19 |
Website personalization | 19 |
Marketing automation/Integrated marketing | 18 |
Content management systems | 15 |
Search marketing | 14 |
Website testing and optimization | 10 |
Source: The Economist Intelligence Unit, February 2015 | |
For additional information from Marketo and The Economist Intelligence Unit, please visit here. For more from IDCplease visit IDC here.
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