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| Oct 29, 2009 by Mark Maier ![[New+Music+Discovery+SatisfactionB+10.23.09.png]](http://2.bp.blogspot.com/_H00JLbdvPNY/SuIWmD3J6eI/AAAAAAAAAUQ/ttauOCFqqoc/s1600/New%2BMusic%2BDiscovery%2BSatisfactionB%2B10.23.09.png)
The chart above was from an e-mail sent to me from Bridge Ratings called "Radio's New Music Fantasy". The post came after Google and MySpace both released new music features....
"In 2007, Bridge Ratings conducted a series of deep studies of music consumers of all ages and, as you might suspect, found that 18-30 year olds were most interested in discovering new music though any means possible. In the category of where most of this discovery was occurring, broadcast radio followed peers and the Internet as the place to go to find great new music.
However, in focus groups to dig deeper, radio had the greatest potential of all three for new music discovery due to its primary benefits: ease of use, accessibility and the fact that radio is free.
Yet radio never took the initiative. "
Do you still have a chance? I think the answer is "yes" but in order for you to become relevant to the 18-30 year old consumer you will have to reach out to them and give them a reason to rediscover radio as a "New Music" service. A great example of that is something called the "Fame Games"....
There's a fabulous on-line worldwide talent competition called "Fame Games" which boasts two million worldwide listeners; 70% listen in the U.S. alone. I have had an interest in this five-shows-a-week talent competition and thought it would suit American radio just fine.
"Fame Games" features unsigned artists of any cross-over genre competing for best track of the week and ultimately a major record contract.
This is a well-produced, fun feature that pits two songs against each other vying for the votes of listeners and the program's judges. So, I took it to U.S. radio.
American programmers won't go there.
Aggressively marketing one's radio station as the "place for new music discovery" would greatly bulk up a station's image if done properly and perhaps even draw young listeners back to a medium that is having its problems holding on to this important demographic."
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