Online, a pretty simple answer as you look at the chart and see that online doubles print for a source for consumers states the Marketing Charts article "Home Buyers Twice As Likely To Use Online Vs. Print"....
"The study also found that though many home buyers rely upon a range of different sources to gather information about open houses, 41% say online sources are their primary resource, while 14% cite print sources, the survey found.
More than 9 in 10 home buyers in the US (91%) attended or plan to attend open houses during their home-purchase process, Trulia noted.
?The real estate section of the weekend newspaper is no longer the go-to resource for open houses,? said Sami Inkinen, co-founder and COO of Trulia. ?Home buyers are increasingly going online to not only search for the most up to date listings but also to obtain rich information about the neighborhood, schools, and local shops.?
This looks to me like a real opportunity for Broadcast and Interactive, make it easy to direct your audience to open houses and community information to make them informed buyers.