Although the information comes to close to Christmas to help for this year, it could help your clients look at their website offerings for 2010. "Splurges By Generation X, GenY Boost Economic Recovery" from MediaCharts brought us some insight into what kind of spending catagories remain important to consumers that they will breach the budget for the best deals and not just online....
"Generations X and Y splurged more than any other age group in 2009, despite one of the worst economic years in decades, Performics said. While three out of four (76%) consumers said they still splurged in 2009, consumers ages 18-44 splurged more than those ages 45 and older in all 11 categories included in the survey.Categories that topped the list of splurges for the younger generations were apparel, travel/vacation, shoes and theater-based movies."
The above chart shows the catagories you should be focusing on for immediate response by your 18-44 year old audiences. Help your clients with great offers and continue to show consumers that it is alright to spend as things improve in the economy.