| |
Jun 15, 2009 by Mark MaierDo the fundemantals of advertising change with each medium that you use? John Potter, RAB Vice President/Interactive Revenue Development reminds us that the core of what we do in Broadcast remains the same as we transfer it into Interactive....
"Use on-air creative fundamentals for your advertisers' online ads:
" Attention. Get users' attention by making a bold statement, a special offer, a graphic or photo, or a creative twist.
" Awareness. Use ads to create awareness for new advertisers, a new product or service, a new use of an old product or service, or a new offer.
" Attitude. Create an image of the advertiser that is similar to the lifestyle and attitude of the advertiser's most likely customers.
" Action. Always call the user to a desired action, like clicking on a banner, going to the advertiser's store, or requesting information."
A recent "Radio Sales Today" from the RAB was dedicated to some interesting Interactive stories including these tips, it is worth checking out.
Related Categories
|
Share this article with others.
When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.
|
|
Categories
LPG Staff
|
|