MarketingCharts reported today that spending for Valentine's Day is expected to be up this year, information that might help some clients who are teetering on budgets, focus, and price points for campaigns leading up to the next 10 days...
"The average US consumer celebrating Valentines Day this year will shell out $126.03 on traditional merchandise, up 8.5% from last years $116.21, and marking the highest average in the NRF Valentines Day Consumer Intentions and Actions Surveys 10-year history, according to the February 2012 survey, conducted by BIGinsight. Total spending for the day is expected to reach $17.6 billion, up 12% from $15.7 billion last year."