Comscore just released information that will help you sell in your texting and mobile advertising plans...
"In an average month during the January through March 2010 time period, 63.7 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1 percent of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6 percent of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7 percent of mobile subscribers.
Mobile Content Usage
3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009
Total U.S. Age 13+
Source: comScore MobiLens |
| | Share (%) of U.S. Mobile Subscribers |
Dec-09 | Mar-10 | Point Change |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 63.1% | 63.7% | 0.6 |
| Used browser | 27.5% | 30.1% | 2.6 |
| Used downloaded apps | 26.0% | 28.6% | 2.6 |
| Played games | 21.6% | 21.8% | 0.2 |
| Accessed social networking site or blog | 15.9% | 18.7% | 2.8 |
| Listened to music on mobile phone | 12.1% | 13.2% | 1.1 |