There have been references to Twitter in all sorts of pop culture lately but the micro-blogging site was really validated with new research stating that "Twitter To Move Into Business Mainstream"....
So now you see the value in relation to other media but what about Twitter itself?
The survey revealed that Twitter is rapidly gaining acceptance among users as an important social media business tool. Not only do 84% of respondents say their company?s use of Twitter will increase, 46% say it will do so by a ?significant? margin.
Currently, 66% of respondents consider Twitter either ?somewhat important? or ?extremely important? to their company?s business/marketing operations, compared with 29% who consider it ?not very important.?
If you are looking for ways that business has used Twitter successfully, check out a Case-Study post we did a while ago here at LPG, it can provide some valuable insight to assist clients trying to capitalize on the growing media.