| |
Jan 21, 2010 by Mark MaierThe Center For Media Research has released a trove of very important statistics recently and a great report on "Lots Of Americans Still Planning Vacations"...
"2010 Vacation Spending Plans (vs. 2009) | | Intended Expenditures (% of Respondents) | Age | More | Less | About the Same | 18 - 34 | 30% | 25% | 44% | 35 - 44 | 21 | 32 | 47 | ≥ 55 | 16 | 24 | 56 | Source: Gallup, December 2009 |
2010 Adult (Ages18-34) Travel Spending Intentions (vs. 2009) | | Spending Intentions (% of Respondents) | Travel | More | Less | About the Same | Vacations | 30% | 25% | 44% | Airline flights | 24 | 25 | 48 | Hotel stays | 22 | 29 | 48 | Source: Gallup, December 2009 |
However, consumer attitudes about their overall travel spending in 2010 may differ from how they ultimately behave. Indeed, the latest government report on travel and tourism reports a significant rebound in U.S. travel spending in the third quarter of 2009 compared to the same period a year ago, reflecting increases in both business and leisure travel. This coincides with an increase in the U.S. gross domestic product more generally and is likely to extend through the fourth quarter. If so, the current data may simply, but importantly, indicate that Americans remain vigilant about their spending and therefore that airlines, hotels, and resorts will have to continue pushing major discounts and package deals in order to attract consumers' travel dollars."
Related Categories
|
Share this article with others.
When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.
|
|
Categories
LPG Staff
|
|