MarketingCharts released the Top 10 Web Gainers and I think the results were pretty logical but some of the other stats were enlightening....
"Retail sites continued to climb in December as Americans scoured the web for deals. Among the top-gaining retail sub-categories were jewelry/luxury goods/accessories, sports/outdoor, and flowers/gifts/greetings sites, each growing more than 20% vs. November 2009.Jewelry/luxury goods/accessories sites attracted nearly 23 million visitors during the month, representing a 30% increase from November, comScore said. eBags, Inc. led the category with 2.9 million visitors (up 28%), followed by Coach.com with 2.2 million visitors (up 26 percent), Zale Corporation with 2.1 million (up 48%) and Kay Jewelers with 1.7 million (up 69%).
Sports/Outdoor sites grew to nearly 39 million visitors during the month, a 25% increase vs. November, led by eBay Sports US with 5.1 million visitors (up 21%), which was closely followed by Cabelas, Inc. with 5.0 million visitors (up 26%).
DicksSportingGoods.com grabbed the #3 position with 4.6 million visitors (up 39%), followed by SportsAuthority.com with 2.9 million visitors (up 29%). Dicks also topped RetailMeNots November list of retailers for which consumers hope to obtain coupons.
Flowers/gifts/greetings sites saw a 23% gain, reaching nearly 39.8 million unique visitors in December. The AmericanGreetings Property led the category with 13.6 million visitors (up 18%), followed by Gifts.com with 6.8 million (up 49%), Hallmark with 5.6 million (up 46%) and 1-800-Flowers.com, Inc. with 2.9 million (up 48%)."