What was important in 2009 in the Interactive realm will also be hot in 2010 according to MarketingCharts' "Top 10 Internet Marketing Strategies Of 2009"...
1. Organic Search Engine Optimization (SEO): Websites at the top of the search results are viewed as the leaders of their industry, and more than 80% of web users click on the first listings. Good SEO services will consistently deliver a huge return on investment.
2. Facebook/Twitter/LinkedIn: Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business. It can also be more cost effective than traditional forms of advertising and outreach, SEO.com said.
3. Keyword Research: Online, everything revolves around discovering what words and phrases an organizations customers are searching for online.
4. Video Marketing: This is becoming more important both on-site and off-site. Videos help convert website visitors into sales. In the universal search results, people tend to click on links with videos more than those without -nbsp; even if the video link is ranked lower.
5. Online Public Relations: This builds credibility online, in the mainstream media and for potential customers. Online public relations can help create a lot of buzz about your site through bloggers and industry sites, and can boost organic SEO.
6. Link Building: A key element in search engine optimization. Search engines like popular sites. From the search engines point of view, a credible and popular site will have a lot of links pointing to it.
7. Blogging: Blogs provide additional site content (which search engines like), graphics and other viral content to disseminate information and tie in with social media. Blogs can build credibility by establishing a site as the hub for industry information.
8. Conversion Web Design: A good web design will keep visitors on the site and sell them products or services.
9. Paid Search Marketing: Pay-per-click (PPC) advertising is an extremely targeted strategy with measurable, immediate results. This enables a more efficient spending of marketing dollars.
10. Email Marketing: This is important to nurture relationships and retain existing customers. Its much easier to keep old customers than to get new ones. Send good offers and valuable information thats customized to their needs.
Companies want to make sure every penny goes to something that produces results, said Dave Bascom, chief executive of SEO.com. For that reason, more and more money is being allocated to internet marketing because its measurable and has proven to increase ROI.