Top 2009 Television Ads

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Jan 18, 2010 by Mark Maier

Recent information from The Center For Media Research lists some of the top commercials last year...

2009 Top Ace Score Ads by Category
*Category*	*Ace Score*	*Advertiser*	Ad
Overall	717	Rubbermaid	"Neat. Not."
Women	704	Masco Corp.	Delta Faucets "Messy Hands"
Men	717	Rubbermaid	"Neat. Not."
Automobile	612	Mercedes-Benz	"The Most Advanced Automobile"
Restaurants	634	Yum Brands	Taco Bell "People Sing Pina Colada"
Technology	679	HP	TouchSmart "At Your Fingertips"
TV & Appliances	704	Masco Corp	Delta Faucets "Messy Hands"
Consumer Products	717	Rubbermaid	"Neat. Not."
Beverages	660	Coca-Cola	Diet Coke "Bottles In Recycle Bin"
Source: Ace Metrix, January 2010

Now a look at creative overall and HP scores big...

The Ace Score Quarterly Creative Top 10 for the quarter ending December 31, 2009
*Ace Score*	*Brand*	Ad
644	HP	HP TouchSmart PC: Patty Cake
643	AT&T/LG	Man Shows Avatar On His LG Projector Phone
641	HP	HP Photosmart Premium with TouchSmart Web Printer: "Sense of Touch is Also a Sense of Direction"
634	HP	HP TouchSmart PC & Photosmart Premium with TouchSmart Web Printer: Disney "Christmas Carol" Co-op
634	HP	HP Photosmart All-in-One Printer "Noel Kyle Reviews the Photosmart Premium"
630	McCormick & co.	McCormick Seasonings "Your Next Dish has Holiday Meals Covered"
628	AT&T	AT&T Wireless "On the Web While on Call"
628	Campbell Soup Co.	Swanson Broth "Turkey Runs from Imitation Broth"
625	Osi Resteraunt Partners	Outback Steakhouse "Free Bloomin' Onions for Veterans"
625	AT&T	AT&T U-verse Cable "Cowboy Comes Out of Cable"
Source: Ace Metrix, January 2010

No matter what media you are with, paying attention to creative and how it makes you feel can help you emulate that feel and impression so don't be afraid to pull these ads up and learn something from them.
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