Where is the audience focussed online as far as site catagories? Not a big surprise that "Content Is Still King"......
"A bigger proportion of Internet users are spending more time on content sites than they were six years ago, according to a new analysis by the Online Publishers Association. But that growth has come at the expense of communication and commerce sites.
The study showed that people in 2009 on average spent 42% of their time online on content sites compared to 34% in 2003, when the OPA launched its Internet Activity Index, which tracks monthly Internet use across five categories: commerce, communications, community, content and search.
The actual amount of time spent on content sites has nearly doubled since 2003, increasing from an average of three hours, 42 minutes to 6:58.
By contrast, people are not lingering as long on communication-focused properties, which include Web sites and services such as Yahoo Mail, AOL Instant Messenger and MSN Groups. People spent only 27% of their time on communication sites in 2009, down from 46% in 2003. Time spent fell 8% from 5:20 to 4:54.
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