That's right, a new study shows "Sports Fans Get More News Online Than From Any Other Source". One would have thought ESPN Television or ESPN Radio style programming would top the list but that isn't the case, atleast with most demographics....
"For both men and women -- 36.1% and 32.7%, respectively -- the Web is the go-to for sports news, which is followed by local TV programming -- 23.7% -- national TV networks -- 15.1% -- local newspapers -- 6.7% -- national newspapers -- 3.6% -- and sports radio -- 2.9%.
What's more, among the key age segments of 18-24 years and 25-34 years, the Internet far outweighs both local and national TV coverage as the primary source of sports news and information, according to a survey administered earlier this month to over 2,200 adults 18 years and older. Not surprisingly, adults 55 years and over still turn to local TV news over the Internet."
Burst Media commissioned the survey and it addresses live streaming as well...
"It's abundantly clear that men and women of all ages are active consumers of sports content online," said Chuck Moran, chief marketing officer for Burst. "This provides marketers an opportunity to expand the reach of their campaigns targeted to sports enthusiasts by adding an online component."
Notably, nearly as many women as men use the Internet to check sports scores -- 47.3% vs. 50.5% -- read sports stories -- 39% vs. 42.8% -- and visit professional team sports sites -- 25.2% vs. 26.2%.
Yet despite all of the hype over online video services, today over one-half -- 55% -- of all respondents indicated that they have never watched live streaming game coverage on the Internet."
So add the online sports element to your Broadcast or Print campaigns for a truly effective, integrated marketing platform.