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Dec 21, 2011 by Mark MaierMediaPost's "Once A Newspaper Reader" by George Simpson caught my attention this week as it reported on a shift that is happening with print consumption as compared to mobile devices...
"eMarketer this week reported that in 2011, adult consumers said they spent 65 minutes a day on mobile devices, versus 44 minutes with print media. Of that, all of 26 minutes was spent with newspapers, and 18 minutes with magazines. Since it takes 26 minutes just to hand-sanitize the newsprint off your fingers, one suspects that a good deal of newspaper reading is being done online."
What I thought was most interesting is that George outlined the activities and sections that he enjoys about newspapers alone and I found myself agreeing with the sections and even the time he spends to (much more than 26 minutes) fully digest a paper. If I have the time, then I find myself digesting the paper in much the same way. He does a great job of explaining as a consumer it impacts his activities in a way that our clients need to now that our mediums impact them...
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