The Forecast is Overcast To Partly Cloudy

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Feb 23, 2010 by Mark Maier

If Baby Boomers were forecasting the future just like weatherman, it is not sunny yet according to BigResearch....

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"What does this mean for marketers?

Boomers will respond to pragmatic marketing messages, not overly optimistic ones. They are looking for products and services that can help them deal with life's current issues, which include stresses over money, care-giving responsibilities, kids, and careers. "

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