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Jan 19, 2009 by Mark MaierWe posted recently about the Internet pushing everything but Television out of the way for news viewing, here is the trending for the last several years....
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National and International New Sources (% of Respondents) |
|
Year |
Television |
Newspaper |
Internet |
|
2001 |
74% |
45% |
13% |
|
2002 |
82 |
42 |
14 |
|
2003 |
80 |
50 |
46 |
|
2004 |
74 |
46 |
24 |
|
2005 |
73 |
36 |
20 |
|
2006 |
74 |
37 |
21 |
|
2007 |
74 |
34 |
24 |
|
2008 |
70 |
35 |
40 |
|
Source: Pew Research Center, December 2008 |
How does this trend figure for younger demographics? No real big surprise here.....
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Main News Source for Young People (% of Respondents Age 18 to 29; Multiple Response OK) |
|
Main News Source |
Aug 2006 |
Sept 2007 |
Dec 2008 |
Change 07-08 |
|
Television |
62% |
68% |
59% |
-11 |
|
Internet |
32 |
34 |
59 |
+25 |
|
Newspaper |
29 |
23 |
28 |
+5 |
|
Radio |
16 |
13 |
18 |
+5 |
|
Magazine |
1 |
- |
4 |
+4 |
|
Other |
3 |
5 |
6 |
+1 |
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Source: Source: Pew Research Center, December 2008 |
I think this places the writing on the wall for positioning your property with a News Web Portal, combine the strength of Television and the Internet or Radio and the Internet and your marketing really hits critical mass. I think we can credit some of the interest in news coverage over 2008 to the political season, it will be interesting to see if the trend and percentages change in 2009.
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