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Jun 30, 2010 by Mark MaierI get asked about technology penetration a lot and the Center For Media Research just released this report from Nielson that sheds some light on it...
Trended US Penetration by Technology | | May 23 2010 | Q1 2010 | Q1 2009 | Q1 2008 | % Dif Q1 2008-Q1 2010 | HDTV | | | | | | | Penetration of capability receivability within TV households | 52.7% | 47.9% | 32.0% | 16.6% | + 189% | DVR | | | | | | | Penetration within TV households | 36.6% | 36.2% | 30.9% | 24.0% | +51% | Broadband | | | | | | Penetration amongst individuals 2+ | n/a | 63.5% | 60.7% | 51.3% | +24% | Smartphones | | | | | | | Penetration amongst mobile subscribers 13+ | n/a | 22% | 16% | 10% | +120% | | Sources: HDTV/DVR penetration estimates derived from Install counts in National People Meter Sample. Broadband penetration derived from Nielsen's RDD/ |
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