Technology Ownership by Generation (% of Generation) |
nbsp; | Generation |
Technology | Millenials | Gen Xers | Boomers | Matures |
Cell phone | 96% | 93% | 88% | 90% |
Digital camera | 85 | 85 | 83 | 77 |
DVD player | 84 | 91 | 90 | 83 |
MP3 player | 71 | 59 | 35 | 17 |
Cable TV | 61 | 52 | 58 | 59 |
DVR | 45 | 52 | 43 | 39 |
Portble DVD player | 28 | 41 | 36 | 23 |
Source: CTAM Research (June '09 Data), October 2009 |
The Center For Media Research released "Matures Are Prolific E-Mailers, Online Shoppers" and the information they released from a new study by CTAM not only outlined technology adoption by matures, but also by other demographic segments....
"Findings from the CTAM Pulse report, that includes data from the Life Stages amp; Life Styles Study, show that seniors aged 65 and older ("Matures") have made the Internet an integral part of their everyday lives. In a recent study, 77% report that they shop online. Matures lead all other generational groups when it comes to online activity, 94% regularly using email, 71% go to the Internet to look up health and medical information, 70% read news, and 59% manage their finances and banking. In addition, 47% of online Matures regularly play free online games. Boomers (ages 45 - 64) are heavy online users as well, with 93% using email and 71% shopping online. Other regular online activities of Boomers are going to the Internet to:
- Read news... 73%
- Gather information... 67%
- Pay bills... 66%
- Watch videos online... 30%
- Go to networking Web sites, forums, message boards and chat rooms... 39%
CTAM President and CEO Char Beales, notes "...this study is unique in that it reveals opportunity among the Boomers and Matures, who have significant purchasing power... (and) are active online and more comfortable with technology than often reported."
What about texting?
"And, while younger generations are more likely to send and receive text messages, nbsp;92% of Millennials ages 18 -29, 76% of Gen Xers ages 30-44, 48% of all Boomers, and 18% of Matures engage in this activity."