A Post from MediaPost today caught my attention as it relates to the everchanging landscape "TV Budgets Shifting To Video Ad Spend". What was interesting was the statistics quoted...
"Break Media, the digital video ad network, says there will a 32% rise in digital video advertising dollars coming from TV budgets. But that won't be the biggest gain for the Internet overall. Overall organic advertising budget growth will rise 38%, with display budgets growing 45%.
Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased resources devoted to it are coming from television budgets, stated Andy Tu, vice president of marketing for Break Media.
One research estimate, from Forrester Research, says digital video advertising will reach $2.0 billion for 2011 and $5.4 billion in 2016.
Break says more than 90% of all advertisers plan to use video advertising networks in the coming year, and the ad nets' share of all digital video will grow to 41% from 20%."
Read more:
http://www.mediapost.com/publications/article/164284/tv-budgets-shifting-to-video-ad-spend.html?edition=41794#ixzz1iR0Hd2hM