Spotify displaces Pandora

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Spotify displaces Pandora


Dec 14, 2011 by Mark Maier

If you haven't seen or experienced the online jukebox "Spotify", think of a customized jukebox that allows you to skip stuff you don't like, enjoy unlimited stations, but it misses the key element that has driven radio for years...companionship and personality.  But for younger consumers it may be the only internet radio they listen to because it strikes a chord with their personnal playlists and choices....

"Watch out Pandora. Spotify has given its radio service a thorough makeover -- making it bigger, smarter and an altogether cooler music discovery experience, according to the streaming music service. The new radio will include unlimited stations; unlimited skips (or the ability to bypass songs); a new recommendation engine; and unlimited access to Spotifys music library. The new Spotify radio will also be available to everyone, including subscribers and nonsubscribers.

As The Next Web notes, Spotifys rate of innovation shows just how competitive the online music space has become. Spotify has already had a busy year, what with international roll-outs, its Facebook tie-up and its recent Spotify as a platform for apps announcement, it writes. Thanks to such innovations -- and what, by many accounts, is a pretty solid service -- Spotify has reportedly attracted over 2 million U.S. users since launching domestically in July.

Spotify offers ad-supported Web-based access to 15 million music tracks for free, but adds enhanced mobile support for track downloading and syncing for premium members. Spotify radio is expected to begin rolling out alongside Spotify apps over the next few days."


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