The Center For Media Research released a new study "Social Networking Generates Leads, Closes Sales For Marketers" and the charts speak for themselves as to what is being used and how long they have been used as marketing tools...
|
Marketer's Use of Social Media Tools |
|
Social Media |
% Respondents Using |
|
Twitter |
86% |
|
Blogs |
79 |
|
Linkedin |
78 |
|
Facebook |
77 |
|
YouTube or other video |
41 |
|
Social bookmark sites |
38 |
|
Forums |
38 |
|
StumbleUpon |
28 |
|
Digg, Reddit or similar |
26 |
|
FriendFeed |
18 |
|
Source: Social Media Marketing Industry Report, March 2009 |
|
Duration of Social Media Use by Marketers (% of Respondents) |
|
Duration |
% of Respondents |
|
Just getting started |
28% |
|
A few months |
44 |
|
A few years |
23 |
|
No experience, plan to use |
4 |
|
No experience, don't plan to use |
1 |
|
Source: Social Media Marketing Industry Report, March 2009 |
|
Benefits of Social Media Marketing (% of Respondents, multiple response OK) |
|
Benefit |
% Responding |
|
Generated exposure |
81% |
|
Increased traffic, subscribers, list |
61 |
|
New business partners |
56 |
|
Increased position in search rankings |
52 |
|
Generated qualified leads |
48 |
|
Reduced overall marketing expenses |
45 |
|
Helped close sales |
35 |
|
Source: Social Media Marketing Industry Report, March 2009 |
This is a great read if you are expanding your property marketing to social networking sites or want to understand who is using it and why.