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Aug 27, 2010 by Mark MaierYesterday we posted information from the Center for Media Research on challenges to being local and what does the best job according to Brand Marketers. The article "Local Social Marketing In Need Of a Solution" also talked about challenges there and I wanted you to see this chart....
Major Obstacles in Using Social Media to Reach Local Market Customers (% of Brand Managers) | Obstacle | % of Respondents Agreeing | | Tracking or measuring success or ROI | 48% | | Managing information | 45 | | Engaging audience | 42 | | Identifying influencers to carry brand message | 39 | | Keeping specific content fresh | 32 | | Posting multimedia content | 28 | | Tracking real time metrics | 24 | | Finding creative for online social marketing | 23 | | Tools to customize content anywhere | 22 | | Source: Buddy Media / Harris Interactive, August 2010 |
We have the metrics to track ROII here at LPG and they are available for your use as well, you have the availability to turn your property fan page into a clearing house for offers from your clients to your Facebook fans but you have to let your fans know that your fan page is the place to get all the special offers from your clients all the time. If we turn around and manage the Facebook marketing for our clients (logical if we already know their specials) then we can post for them and take away the information management nightmare, doing creative, keeping content fresh, and engaging the audience because we can constantly promote the fan page.
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