Social Media Attribution And Tracking

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Hannapin recently produced a post outlining Social Media Attribution stating that it is pretty easy to overlook the influence Social Media ultimately has on the buying cycle.  They used an example in the Beauty and Fitness vertical that shows a lot of their sales resulted from a first touch point on Facebook as people were seeing how their friends stayed fit and where they worked out.  That funnel is pretty interesting and the research shows that Social is often the first part of a customers buying journey...

Social is and will be an important piece of every paid integrated media campaign.  You can see from the examples that Facebook is a big part of that puzzle and Pinterest is also shown as a great research and recommendation touch point in the buying cycle.