Marketing online has increased and is expected to continue according to Borrell who released "SMB Poised To Triple Website Spend". The challenge will be Return On Investment...
"As they face an increasing deluge of offers to buy listings in online directories, to bid for keywords on search engines, to set up email marketing campaigns and purchase display ads, the owners of SMBs need to understand current options and practices for online marketing, Borrell Associates stated, adding that though some internet marketing products work very well, many ?are oversold and under perform.?
So how has it effected the business owners?...
"The report, ?Main Street Goes Interactive,? examines the marketing and advertising practices for SMBs, and reveals that the overall shift toward spending online is continuing in a significant way. While many of the smallest businesses have traditionally invested in Yellow Pages or on direct mail ads or on coupons, SMBs overall now report they are now investing 11% of their advertising dollars online, up from less than 4% three years ago."
