Social Media Activity by Sector |
Sector | Heavily Involved | Experimented Only | Not Involved |
Financial Services | 24% | 65 | 11 |
Publishing | 12 | 60 | 29 |
Retail | 10 | 63 | 27 |
Travel | 11 | 75 | 14 |
Source: Econsultancy & bigmouthmedia, December 2009 |
According to The Center For Media Research, "Social Media In Marketing Plans, But Resources Limited" and the sectors using the channel could find some real share of voice advantages...
"According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% of companies say, however, that the biggest barrier to better social media engagement is a lack of resources. Only 10% of companies are not engaging in any social media activity whatsoever. Phil Gripton, Managing Director of bigmouthmedia, says "These statistics - the most detailed yet available - show that while an increasing number of companies are embracing social media, many are struggling to effectively manage their engagement and are consequently failing to make the most of a potentially enormous opportunity."