Meanwhile, network ad revenue remained flat at $274 million, digital ad revenue grew 25% to $157 million and off-air revenue grew 2% to $375 million. In total, US radio ad revenue improved 6% in Q2 2010 compared to Q2 2009, reaching $4.52 billion."
The Radio Advertising Bureau also posted that the 25-54 year old demo loves radio, spending 24 hours and 23 minutes each week in the Spring of 2010 listening. What business is flourishing...
Borrell also released some important information about interactive ad spend, it's supposed to grow by 17.5% according to MediaCharts...
The Williamsburg, Va.- based media researcher, Borrell Associates, says one of the keys to this continuing strong growth is less-expensive video tools, which can be used by small advertisers. It says two of every five video ad dollars will come from local advertisers next year, according to one report.
Overall, online advertising will continue to outpace the U.S. ad market as a whole. Borrell says local online ad spending will gain 14% in 2011, to $51.9 billion from $45.6 billion this year. Targeted display advertising is expected to see a 60% increase to $10.9 billion overall.
U.S. advertising spending will inch up less than 5% in 2011 to $238.6 billion.
Just looking at local online spending, Borrell projects a gain in 2011 of 17.5%, to $16.1 billion from $13.7 billion in 2010. It says run-of-site display spending will decline nearly 14% to $8.2 billion next year for both local and national. Local run-of-site ads are estimated to decrease only 3% next year.
National paid-search spending will sink 11% -- due to lower pricing and churn. On the other hand, local advertisers will increase paid-search revenues by 10%. Email ad revenues will grow 9% to $16.0 billion for national and local advertisers. National email marketers are contributing a major part of this growth.
Online couponing will contribute strongly to online promotions, growing 10% of 2010 totals to land $24 billion next year. Online couponing will climb 14% to $9.1 billion in 2011."