Result Reporting Issues

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We have clients all the time ask about our dashboards for advertising results on our web property and the programmatic platform we use as well.  I feel very fortunate as we use Doubleclick, that provides easy to understand reports and our Simpli.fi dashboard has the ability to adapt the data into about any kind of reporting you can think of.  Apparently, not all media properties enjoy that same luxury according to MediaPost...

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Most digital marketers are finding it challenging to accurately measure their programmatic media buys and they think it’s their agencies’ fault. That’s the finding of a survey of more than 200 digital marketers conducted by Infectious Media, a digital agency specializing in -- you guessed it -- programmatic media-buying.

Only 28% of the respondents said they were satisfied with the state of their measurement, and 66% said they found it “very challenging.”

The vast majority (92%) said they consider it the job of their agencies to provide accurate measurement, but 72% believe their agencies are “struggling” to accurately measure their programmatic media buys.

The perception of these clients isn’t just a problem for their agencies, but also for programmatic media platforms, because 90% said they would spend more programmatically if their measurement improved.