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Jul 7, 2009 by Mark MaierIn Radio Sales Today, there was a reminder about Relationship Selling and the five rules that dictate our success working within those relationships...
"1. You have to like the people you want to sell to. You need to truly enjoy their company -- this isn't something you can fake.
2. You must care about their problems, so when you tell them how your product will solve those problems, you are helping them, not selling to them.
3. You have to believe in your product or service 100 percent. You want your customers to trust you, so that means you have to be honest with them.
4. You must be patient. Relationships take time to grow, and can't be rushed. You will make sales by building relationships, but you won't get it tomorrow.
5. You need to have a plan. Building the right relationships won't happen by accident."
The article reminds us that if you are missing any one of the first 3, you need to get out or have a new product to sell.
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