MediaPost is reporting that Millennials and GenZers are spending at least, that's right...I said at least, 6 hours on thier phones a day...
"It’s no secret that younger people are glued to their screens for much of the day. Riddle & Bloom is out with a new report that tries to quantify just how much. According to the R&B survey, nearly two-thirds of those polled spend no less than six hours a day on their cell phones.
A large majority of those surveyed — 82% — have at least 10 apps on their devices, with about half of the group saying they use nearly half of them. More than 80% of apps on their devices are classified as apps that enable social media and just over 70% use both music and messaging.
About 66% of those polled say they have a travel-related app such as Google Maps and ride sharing, while at least half of the respondents have gaming, productivity, news, food-related and retail apps.
Facebook remains their top social channel (86%), beating out Instagram and Snapchat (just over 70%) as well as other platforms such as Twitter, LinkedIn, Pinterest, Tumblr, and Google+. Regardless of their preferred platform, they typically access these social media platforms on their phones over their computers."