"Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation.
Daily newspaper usage dropped 4.1% and TV usage dropped 3.6%, while radio usage increased 2.9% and online usage increased 1.9%, the study found."
This caught my attention in the latest MediaCharts news, not only a case for broadcast's strength for news and information but a further testament to developing interactive elements that connect the two mediums.
Television: 31.1% (down from 34.7% a year ago)
Daily newspaper: 19.4% (down from 23.5%)
Radio: 19.4% (up from 16.5%)
Online: 14.6% (up from 12.7%)
Weekly community papers: 4.4% (down from 5.1 %)
Free shopper newspapers: 2.9% (up from 2.2%)
Magazines: 2.1% (up from 1.6%)
What about the question of credibility? Interesting results there as well as the survey asked respondants to rank the scores of seperate media...
- Television: 6.5 on a scale of one-to-10 (down .1 from a year ago)
- Daily newspaper: 6.3 (same as last year)
- Radio: 6.3 (up .3 from a year ago)
- Online: 5.7 (up .1)
- Weekly community papers: 5.4 (up .2)
- Magazines: 4.9 (up .3)
- Free shopper newspapers: 4.3 (up .8)