It is not surprising to hear that "Online Video's Where It's At" according to MediaPost. If your property has a Website, Rewards Program, or Community Web Portal, chances are you have video technology of some sort and a way to monetize that content. If you don't, you should.....
" When virtually every public corporation has reported down earnings the past year, part of the equation must be marketing. Why would a marketing plan that worked to attract an audience in 1968 work today? It doesn't. Yet, if you look at the spending pie of most corporations, it is identical to 1968 with maybe 5% cut out for the Internet. You'll see charts that show big jumps in online investment, that's true. But rare is the chart showing big cuts in other media in order to place the money online. In short: today's marketing investments have not caught up with the reality of how much time people spend online.
Online video is that new medium; it is that new reality. Online video comes with a keyboard, a mouse, low-quality speakers and often a built-in user camera. That's not TV. But it's far more powerful.
The power comes from the emotional entanglement of video and audience. Online video is truly not a complete experience unless the viewer reacts, responds, writes, shoots. Just try to get a person watching TV to physically react -- they want another soda and to turn up the air conditioner. Online viewers have paid for a box that has a keyboard; they expect to be able to use the keyboard.
Online webstars are best at reaching 18-34-year-olds online. Brands looking to reach them first need to recognize a change has happened, and that investment in online video is no longer a quirky experiment but the most powerful medium they've got."
Recent studies have shown that the average consumer spends 30% of their media time online and recent engagement studies show that video is increasing it's share of the Online advertising budget overall....
