"Consumers are typically not learning about new brands, products and services from social media. Only 6.5% of US internet users said they most frequently hear about new brands, products and services from social media, while 17.6% said they often do and 26.5% said they sometimes do. A quarter of respondents (26%) said they never hear about these new offerings via social media.
Offline channels, such as TV, radio and print media were the ways consumers most frequently discovered new brands, products and services, while word-of-mouth and physical stores also played a role. US internet users also learned about new offerings more often from online elements that are not social media, such as online advertising or online shopping sites, than they do on social media."
An integrated marketing plan will help solve the online and offline argument, to make our clients successful, they need to adopt both online and offline channels, embrace mobile and social, traditional and new media into a sucessfull marketing plan.