Pew Research just released a study on changes and trends with Hispanic consumers under the heading "Millenial Hispanics", it contains some overall characteristics that can help your clients key in...
Living in Poverty (% of category) |
Hispanics | 23% |
Blacks | 28 |
Whites | 13 |
Asians | 18 |
Source: Pew Hispanic Center, December 2009 (Poverty rate is estimated for 16-25 year olds) |
"- 39.6% of all young adults ages 18 to 24 were enrolled in either a two- or four-year college in October 2008
- 89% of Latinos ages 16-25 say a college education is needed to get ahead in life, more than the 82% who are of similar age in the general population
- 86% of Latinos ages 16-25 are in school or the work force, up from 77% in 1970.
America's newest generation, the Millennials, is in this coming-of-age phase. As might be expected, they do better than their foreign-born counterparts on many key economic, social and acculturation indicators analyzed in this report. They are much more proficient in English and are less likely to drop out of high school, live in poverty or become a teen parent.
Generations, like people, have personalities. Their collective identities typically begin to reveal themselves when their oldest members move into their teens and twenties and begin to act on their values, attitudes and worldviews.
Demographic and Social Trends
- 39.6% of all young adults ages 18 to 24 were enrolled in either a two- or four-year college in October 2008
- 89% of Latinos ages 16-25 say a college education is needed to get ahead in life, more than those of similar age in the general population (82%)
- 86% of Latinos ages 16-25 are in school or the work force, up from 77% in 1970
- 22% of all children under the age 18 in the U.S. are Hispanic - up from 9% in 1980
- 46.1% of 16- to 24-year-olds were employed in September 2009, the smallest share since the government began collecting such data in 1948
- 85% of 18- to 24-year-olds have completed high school, an all-time high for this measure of educational attainment
- 26% of Americans say there are major conflicts between young people and older adults, down from 42% in 1992
- 49% of 16- to-29-year-olds often listen to rock music - the generation's favorite music; 41% often listen to rap
- 42% of 16-to-24-year-olds say they often or sometimes have serious arguments with their parents
Media & digital LIfe
- 71% of teens ages 12-17 have a cell phone, up from 45% in 2004
- 38% of teens ages 12-17 send text messages daily, while a quarter send daily message via social networks. 97% of teens ages 12-17 play computer, web, portable, or console games; 50% played games "yesterday"
Politics and Values
- 61% of those younger than age 30 completely agree that "it's my duty as a citizen to always vote," up from 46% in 2007
- 25% of Americans ages 18-29 say they are not currently affiliated with any particular religion
- 2-to-1 Twice as many Americans see young people as more tolerant of different races and groups as say so about older people
- 62% of voters age 18-29 identify as white, while 18% were black and 14% Hispanic
- 33% of voters 18-29 attend religious services weekly, compared with 40% among all voters
- 69% of voters ages 18-29 favor an expanded role for government, agreeing that it should do more to solve problems