Once again from BIGResearch, the latest survey results on consumer intentions relating to shopping habits and the effect of the recession. Keep in mind that sometimes these survey results are fueled by us in the media and paranoid mindsets that jump on the wagon saying they will do something when very few actually have the determination to do so....
"Not surprisingly, those focused on needs over wants increases as well?in July, three in five (59.9%) maintain they zero in on the necessities when shopping, up nearly five points from June (55.0%) and on the rise from a year ago (58.1%) as well.
More evidence that consumer spending will endure long-term restructuring: about nine in ten (88.9%) believe the current economic crisis will impact their lifestyles over the next five years?the majority (52.1%) simply plans to consider each purchase more carefully, while almost as many (48.8%) intend to be more price-conscious when buying food and clothing. Additional plans include sticking to a budget (46.7%), dining out less (45.2%), and not racking up a large amount of credit card debt (42.4%):
One would think that the sky is falling and consumerism as we know it is over, not so. Help your clients make the most of the market situation and position them as a value, a necessity , and a partner in getting through this time in our economy.