Mojo Is Not Just A Buzzword!

Share on Share on FacebookShare on TwitterShare on LinkedIn
May 21, 2015 by Mark Maier

Do your clients and fellow employees know your have Mojo?  What is that elusive characteristic and what can it do for you?  Enter the latest post from MediaPost that takes you to a new level of understanding and a target to hit with attitude...

"Some people call it passion. Others refer to it as culture. I call it mojo, and it can make all the difference in a company’s success.

It’s a weird word, but most people intuitively know what it means. It’s that special extra something that’s driven from within — a sense of unstoppable momentum where the sky’s the limit, and a unique factor differentiating iconic brands from the competition. 

When you look at companies with mojo, it might seem like they don’t have much in common. But regardless of their industry, or whether they produce goods or services, the companies that market their mojo all share the following characteristics: 

Here are five steps toward creating and marketing your mojo:

I recently gave a presentation about mojo and, as soon as I finished, an audience member raised his hand and asked, “That’s great for special companies, but I work at an insurance company. How can we possibly have mojo?” Before I could even answer, someone in the audience stood up. He said, “If you have passion for what you do, you can have mojo. I worked on a laxative brand of all things. You just need to realize that people buy from your company because you offer something that they need in their lives. Whatever it is, be passionate about it, the role it plays and its contribution.”

I couldn’t have said it better."

Related Categories

Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training

Services


In House Sales TrainingOnline Training & CoachingOngoing Sales ConsultingCorporate SeminarsClient Advertising SeminarsManagement WorkshopsStrategic Budget Planning

Contact


Phone
832-567-6340

Email
Contact Us

Social
Visit us on Facebook Visit us on X

Info


Subscribe
Privacy Policy
Terms of Use