BIGresearch just released a study that "Mobile Ads Float Some Boats; Sink Others" that draws some great information to marketers looking to mobile...
"This group is cell phone-centered and more likely to use social media. Those who don?t like mobile marketing tend to be slightly older women unlikely to be as centered around their cell phone or to use social media.
Mobile ads may likely be more effective for different industries and product groups. For example, the mobile marketing user segment represents a desirable consumer group for specific products such as electronics. Those who are open to mobile marketing are much more likely to purchase electronics over the next six months than the non-user group."
- They are more likely than non-users to regularly give advice to others about products or services they have purchased.
- They are more likely to regularly seek advice than non-users
- Their top triggers for online searches are magazines, coupons and cable TV
- After conducting online search, they are most likely to communicate about it with others via face-to-face, email and cellphone
- Both mobile marketing users and non-users go to iTunes.com, YouTube.com and LimeWire.com - in that order- most often to access or download video/music content
- They are more likely to visit Facebook,Myspace and Twitter ?regularly,? vs. non-users."
Mobile marketing is about being relevant, showing value for being a part of a mobile database, and feeling connected to others like you. If you deliver all of your content on that premise you should be successful.