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Aug 7, 2009 by Mark Maier From Taylor On Radio - Info...."Jacobs Media's Fred Jacobs calls mobile ?an incredibly powerful tool that can cannibalize all the others. He?s also got seven reasons for that ? it?s the first ?personal mass media channel?, it?s always carried (people are starting to sleep with their cell phones), it?s always on, there?s a built-in payment system (something seen more prominently in countries like Korea), it?s ?available at the point of creative impulse?, it has ?near-perfect audience usage data?, and #7, it captures the social context of media consumption. Jacobs is a big fan of smart phone apps (they?ve produced over 80 for radio and non-radio clients) and notes that they can help ?solve a problem for morning radio, because more and more people are not waking up to a clock radio, but to a phone.? Thus the new app to help you wake up with WCSX, Detroit"
Is your property 'Mobile'?
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