Media Reach

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Media Reach

Nov 6, 2009 by Mark Maier

Properties that combine a great web presence with their Broadcast or Print publication are positioned well for reach according to Nielson who says..
"Radio is reaching 77% of Adults and further more Broadcast radio also continues to play a prominent role across all age groups, with almost 80% of 18-34-year-olds listening tuning in during an average day." from MarketingCharts "Broadcast Radio Reaches 77% of US Adults"...

So what does the picture look like for audio consumption?

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