Looking For Success on Social Media Part 2

HOME ABOUT EVENTS PRODUCTS SERVICES BLOGS TESTIMONIALS CLIENTLIST MAILLIST CONTACT

Looking For Success on Social Media Part 2

Oct 9, 2009 by Mark Maier

To continue our look at Social Media and how our clients can use it for advertising, The Center For Media Research released and interesting post along with research on industries that are advertising on the channel....

Year-over-Year% Change in Online Advertising Spend by Industry (U.S., August 2009)
	*Estimated $ on Top Social Network Sites*		*YOY%* Growth
*Industry*	*Aug-08*	*Aug-09*	*On Social Networks*	*On All Sites*
Entertainment	$1,097,700	$10,012,800	812%	40%
Travel	$473,700	$2,198,200	364%	-11%
Business to Business	$683,400	$1,941,700	184%	-8%
Automotive	$1,110,200	$3,085,800	178%	-26%
Health	$1,131,500	$2,754,900	143%	8%
Web Media	$11,231,800	$26,855,700	139%	30%
Software	$526,400	$1,202,500	128%	-29%
Financial Services	$3,233,900	$6,415,900	98%	-10%
Public Services	$6,836,500	$13,203,100	93%	13%
Telecommunications	$12,449,500	$23,550,300	89%	-1%
Consumer Goods	$1,913,400	$3,349,200	75%	8%
Hardware & Electronics	$654,000	$1,022,900	56%	-47%
Retail Goods & Services	$8,101,400	$12,556,800	55%	-12%
Source: Nielsen AdRelevance

Where do the specific industries gravitate towards?...

Top US Social Networking Sites For Advertising By Industry (Ranked by Display Ad Impressions for August 2009)
*Industry*	*Social Networking Site*
Automotive	Facebook
Business to Business	Facebook
Consumer Goods	Facebook
Entertainment	MySpace
Financial Services	MySpace
Hardware & Electronics	MySpace
Health	Facebook
Public Services	Facebook
Retail Goods & Services	Facebook
Software	Facebook
Telecommunications	Facebook
Travel	Facebook
Web Media	Facebook
Source: Nielsen AdRelevance

I am not shocked to see Facebook being a dominant factor with most industries, I guess the shock was that MySpace did well with Hardware & Electronics & Financial Services. My Space has always been a force with Entertainment, especially music and bands because they made an application that works well for any genre. Setting up your property with a Facebook Club and getting your audience to become your "fans" is an important step for success. Then being careful with the communications you put out to those fans becomes the issue.

Related Categories

Read

Comment this

Email this

1 Comments

172 Views

Readers Comments

Paul
October 9, 2009 1:32 PM

Myspace is on the way down. Websites like these are like NightClubs. They are the hot spot for a limited amount of time before something else pops up. I know many people who use facebook, but deleted their Myspace profiles

Leave a comment

* Name
* Email	( will not be displayed )
Website URL if any	( http://www.mywebsite.com)
* Comments
Code
	Subscribe to the LPG Maillist
	Notify me of new comments to this article
* Required

When you enter your name and email address, you'll be sent a link to confirm your comment. If you subscribe to the LPG Maillist you will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist. To create a live link, simply type the URL (including http://) and we will make it a live link for you. HTML and Javascript Tags are not allowed. Comments that are considered spam will be deleted, Please keep the comments and links relavent to this Article.

Share this article with others.

* Your Email
* Their Email
	Subscribe to the LPG Maillist
* Required

When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.