This recently came across my inbox from our friends at Jacobs Media, the chart was interesting in-and-of itself with the fact that only 9% of consumers never shop online. What was of special interest to me was the advice they gave for properties......
"What does this mean to you and your station? With the holidays looming, this is the time to put together that online store, ramp up some great merchandise, and make some money by virtue of your strong brand. Most T-shirts, hats, and other logoware falls in that perfect price range that anyone can afford. As we're fond of saying, the perfect stocking stuffers."
"But time is flying. Remember that Cyber Monday has gone from becoming the top e-commerce shopping day to the official start of the holiday season. So, a well-timed email blast that invites your audience to shop on your site can be the catalyst that makes you some serious money this holiday season, while getting your logo all over the market."
It doesn't matter if you are in Radio, TV, or have an Interactive Property, this is a viable market for non-traditional revenue. Are your properties ready to play Santa?
To read the entire Jacobs Media blog click here