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Sep 21, 2009 by Mark MaierWhen the financial crunch hit last year, vehicle leases came to a halt but with the used car market being tighter due to the "Cash for Clunkers" program, used vehicle values are bringing back leasing as an option as the RAB reports in "Rising Residuals Encourage Leasing"..
"GMAC Financial Services stopped writing leases last year, but it re-entered leasing in August in 45 states with seven models. Among the reasons GMAC cited: rising used-car values.
GMAC spokesman Mike Stoller said the days of $99- and $199-a-month leases are over. He said leasing is now a tool for buyers who want to change vehicles frequently, do not drive a lot and are willing to pay to drive a certain vehicle."
Another trend that has emerged lately is that "More Vehicle Owners Are Performing Their Own Maintenance" which has been spurred by the economy....
"Americans are now reporting that they are popping the hood more often to do basic maintenance, according to a new study conducted for Honeywell, which makes Fram, Prestone and Autolite products.
The survey finds that 51 percent more American vehicle owners are doing their own car care versus a year ago and that 89 percent say they had not performed these tasks before, but had typically used a professional.
Says Jim Brown, director of communications at Honeywell Consumer Products Group (HCP): "Where in recent years folks might just add wiper fluid or change the air filter, they are now tackling more difficult tasks, just as generations before them used to do."
Per the report, 61 percent of those doing their own maintenance are topping off or changing the antifreeze, 54 percent are now changing the oil filter, and nearly a third (32 percent) report changing their spark plugs."
These two articles can act as great seeding pieces to spur campaign ideas for your clients.
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