Four Tips For Recovery
Sean Luce, LPG Head National Instructor
You probably think I'm nuts. I've been known to be crazy on occasion. When you've been in front of business owners with your media rep clients weekly since August of '08 (except for 3-days during knee surgery in January), you get a pretty good feel for the real, crazy world of marketing and advertising. Those of you left, that have stared down the "Great Recession/Depression" of '08-'09 should be able to see light on the other side of the tunnel..(read more) 
Why The Profile XT System Works Like No Other
Jon Morse, LPG Recruiting Coordinator
Although it is a customizable system for any business, Luce Performance Group has developed specific Media Sales and Management modules within the Profile XT which is used for placement, promotion, self-improvement, coaching, succession planning, and job description development. Our clients tell us the Profile XT is three to five times more effective than any other assessment they have used. The most valuable feature of the Profile XT is its job match function. This refers to the Profile XT's ability to analyze a person's job-related attributes and compare them to the qualities required to perform successfully in a particular job.(read more) 
Get Green and Cut Your Utility Costs
Paul White, LPG Systems Administrator
2009 will be the year of green. Obama and the media are starting to push the green agenda ( not a bad thing ), and retailers are starting to see the opportuntiy on the horizon. Retailers like Home Depot and Lowes are now stocking their shelves with the newer energy saving products.(read more)
Selling Against The Yellow Pages
Mark Maier, LPG Head Western Trainer
One of our largest competitors for advertising budget is the Yellow Pages and the change in how we access information along with understanding Top of Mind Awareness makes them an ineffective advertising medium. Put a plan in place today with each of your clients to target that budget and in turn make them more effective in reaching their audience.
(read more)