Know Your Female Audience

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Feb 5, 2010 by Mark Maier

Influence of Promotions (Average on Scale of 1-5)
*Most Likely Influenced By:*	*Moms*	*Adults 18+*
Product samples in store	3.8	3.5
Product samples delivered to home	3.6	3.2
Shelf coupons	3.6	3.2
Store loyalty cards	3.5	3.2
Special displays	3.4	3.2
Coupons on register tape	3.0	2.8
In store events/contests	3.0	2.8
Product samples ordered online	3.0	2.6
Ads on shelves	2.9	2.7
Parking lot/sidewalk events	2.7	2.4
In store television	2.1	2.0
Check out lane ads	2.0	1.9
TV at gas pumps	1.7	1.6
Source: BIGresearch, 2009

You can help your clients by helping them understand the consumer mindset of your female audience and give them practical solutions and promotions to increase business. Some other statistics that are interesting...

Top Cable Networks Watched Regularly (% of Respondents)
*Mom's Top Networks*	*% Watch Regularly*
Food network	39.3%
Discovery channel	39.3
Disney channel	36.1
TLC	33.8
Lifetime	32.7
*All Adults 18+*
Discovery channel	44.5
TNT	35.8
The History channel	35.4
Food network	33.0
USA	32.8
Magazines Read Most Often
*Mom's Top List*	*% Read Most Often*
People	8.7%
Cosmo	3.3
Women's Day	3.3
Good Housekeeping	2.7
Better Homes & Gardens	2.7
*All Adults 18+*
People	4.1%
Time	2.4
Reader's Digest	2.0
Good Housekeeping	1.9
Woman's Day	1.6
Newspapers Read Regularly
*Mom's*	*% Read Regularly*
Local daily	39.6%
Weekly community	25.7
USA Today	2.3
New York Times	2.0
Wall Street Journal	1.5
*All Adults 18+*
Local daily	47.3%
Weekly community	26.2
USA Today	3.9
New York Times	4.1
Wall Street Journal	3.4
Source: BIGresearch, 2009

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