The Smartphone has changed the personal and business environment and with it have created an entirely new media channel. I was somewhat skeptical when I first read the headline "Smartphones Go Mass" along with the claims of what had happened...
"If there was ever any doubt that smartphones had become a mass medium in the U.S., then Christmas Day 2012 should end the skepticism. We have been watching many metrics firms estimate that penetration lurks somewhere south of 50% in this market all year, with predictions that the needle will edge past the middle by 2012. Christmas may have given the numbers the push they needed. Everyone and their brothers metrics startups are issuing flash reports this week about just how dramatically holiday 2012 is impacting the market in advanced handsets.
To wit, app analytics firm Flurry says that it saw 6.8 million new iOS and Android devices activated on Christmas Day alone. The spike in newcomers represented a 353% increase over the 1.3 million to 1.8 million daily activations tracked for the period of Dec. 1-20. Compared even to last Christmas Day, when Flurry saw 2.8 million iOS and Android activations, this past Sunday was up 140% from same day last year. This past Sunday, beginning at 8 a.m. and staying level throughout the day, people downloaded about 10 million apps an hour, Flurry estimates."
Read more:
http://www.mediapost.com/publications/article/164873/santas-surprise-smartphones-go-mass.html?edition=41683#ixzz1iR7RL74U